Print & Packaging: Elevating Brand Experience
Thoughtfully designed print materials and premium packaging reinforced SoJo Spa Club’s luxury brand experience. From brochures and in-spa signage to sleek retail packaging, every element was crafted to enhance customer engagement, elevate product presentation, and ensure brand consistency.
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Art Direction
Graphic Design
Print Production
Packaging Design
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SoJo Spa Club’s luxury experience extends beyond the spa itself, reaching customers through thoughtfully designed print materials and premium packaging. From marketing brochures to in-spa collateral and retail packaging, every design reinforced SoJo’s brand identity, creating a seamless and immersive experience.
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By crafting visually cohesive print and packaging materials, I helped reinforce SoJo’s luxury positioning, improving brand perception and customer experience both in and beyond the spa.
Print Collateral: Designed brochures, menus, and promotional materials that aligned with SoJo’s refined aesthetic while ensuring clarity and accessibility.
Hotel Compendium
Food and Beverage Menu(s)
Retail Packaging
Developed sleek, sophisticated packaging that enhanced the gifting experience and reflected the spa’s premium quality.
