SoJo Spa Club Brand Design
A luxury wellness retreat just outside of New York City, SoJo Spa Club blends traditional and modern spa treatments, offering an immersive experience of relaxation and rejuvenation. To elevate brand consistency and enhance the guest experience, I developed a cohesive visual identity that extended across packaging, signage, merchandise, and environmental design—ensuring every touchpoint reflected SoJo’s core values.
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Brand Guidelines
Icon Design
Way-finding/Environmental System
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SoJo Spa Club reimagines the traditional Korean spa, offering a world-class wellness experience with luxury treatments and amenities. To establish a strong brand presence and improve guest interactions, I led the development of comprehensive design content that embodies SoJo’s identity while reinforcing its core values. This holistic approach ensured a seamless and visually engaging experience for all guests.
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To create a unified and recognizable brand identity, I developed a brand guideline that served as the foundation for all creative executions. This document outlined typography, color palettes, iconography, and design principles, ensuring consistency across marketing materials, in-spa signage, packaging, and photography. The goal was to create a refined and cohesive visual system that would evolve with the brand as it expanded.
Brand Guidelines
I developed a comprehensive brand guideline to ensure consistency across all visual elements, from marketing to on-site experiences, maintaining a polished and cohesive identity.
Icon Design
To improve communication, I created a custom icon set that provided clear, intuitive visual cues, enhancing wayfinding, signage, and informational materials.
Wayfinding System
I designed a wayfinding system with strategic signage, clear iconography, and elegant typography, ensuring seamless navigation and reinforcing SoJo’s brand identity.
By integrating thoughtful design into every aspect of SoJo Spa Club’s visual presence, I helped craft an experience that was both functional and immersive.
