SoJo Spa Club: Elevating Brand Awareness & Customer Engagement
A luxury Korean spa just outside New York City, SoJo Spa Club offers a world-class wellness experience. To enhance brand visibility and customer engagement, a comprehensive marketing and advertising strategy was developed, spanning digital and print media across multiple customer touchpoints.
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Art Direction
Brand Messaging
Email Design
Advertising
Social Media Design
Photography & Videography
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SoJo Spa Club faced challenges in customer acquisition and brand awareness, particularly during the winter months due to misconceptions about seasonal closure. The goal was to reposition the spa as a year-round luxury destination while expanding its reach through compelling visual content, targeted campaigns, and strategic ad placements.
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Increased brand visibility and engagement across digital and print platforms.
Expanded customer acquisition, particularly during winter months.
Strengthened brand perception as a year-round luxury spa destination.
Enhanced customer retention through compelling content and targeted promotions.
Campaign Development
Designed marketing campaigns centered around wellness and self-care, reinforcing SoJo as a year-round retreat. A key campaign, Sweater Weather, directly addressed the misconception of seasonal closure, showcasing the spa’s warm, inviting experiences during colder months.
Digital Marketing & Social Media
I developed engaging social media content and email campaigns with compelling visuals, strong calls-to-action, and exclusive promotions to attract and retain customers.
Strategic Ad Placement
Leveraging both digital and print media, I designed and deployed:
Billboard ads in high-traffic commuter areas, including Montclair, South Orange, and Ridgewood.
Print ads in upscale lifestyle magazines such as 201 Magazine, NY Magazine The Cut, Vue NJ.
Digital ads on travel websites and blogs, targeting potential visitors.
